We've been asked to describe the different research i would have to undertake if i was to produce a movie for the 16-25 year old demographic group.
Primary Research
I would use a questionnaire to conduct primary research to find out what is their favourite genre, do they go to the cinema often to watch new films, what is it they like about films special effect/3D/characters/funny.
Quantitative Research
The questiosn i would ask for quantitative
Thursday, 26 January 2012
Friday, 13 January 2012
Research
Quantitative
This is a type of research where the research is based on facts and information that can be counted up to produce data. This is closed question research, for example, a yes or no answer. Media companies rely on this method so much because it gives them statistics that they then can compare to toher sets of statistics and data. They can come up with averages to see if something in the media is doing well or not.
Qualitative
Qualitative research is different in the way it is based on opinions, attitudes and preferences, rather than the fact and figures research. Whereas this is people views and opinions so it depends on the quality of the information. Media companies rely on this so much because they use the audiences opinions to feedback on something, if they like, if they dont like it, was it good, what was it that they liked about it.
Primary
Primary research is what we do ourselves. By doing primary research you can get qualitative and quantitative answers. Examples of primary research are questionnaires,. surveys, focus groups and one ot one interviews. This is reliable because the use of open and closed questions gives you a platform that you can gather information from about particular audiences.
Focus groups are also as useful because the people can give feedback before any moeny is actually committed to making the the film, tv program etc.
Secondary
This is information that has already been gathered by other people and organisations and someone else is using it. For example looking in books, photo librairies journals. Secondary research is used for market research too. An example of a secondary research source is BARB which is the Broadcasters Auidence Research Board. Media companies use these figures to analyse the audience so that they can produce advertising that fits in with the same demographic groups as the products you are targeting.
Marketing
Market research is where media producers undertake detailed market research into their target market and often commission other companies to undertake research on their behalf. They look at what other competition is out there in the market and what the products are like, Marketing research gives a more detailed and clear understanding of oconsumers' needs. It helps to discover the views on products, prices and packaging.
Audience
Effective and succesful media products have to target the right type of audience, and communicate with them in an effective way. The competition for the share of audiences the media gets becomes tougher and more intense. Its important that you know what makes your audiences tick.
This is a type of research where the research is based on facts and information that can be counted up to produce data. This is closed question research, for example, a yes or no answer. Media companies rely on this method so much because it gives them statistics that they then can compare to toher sets of statistics and data. They can come up with averages to see if something in the media is doing well or not.
Qualitative
Qualitative research is different in the way it is based on opinions, attitudes and preferences, rather than the fact and figures research. Whereas this is people views and opinions so it depends on the quality of the information. Media companies rely on this so much because they use the audiences opinions to feedback on something, if they like, if they dont like it, was it good, what was it that they liked about it.
Primary
Primary research is what we do ourselves. By doing primary research you can get qualitative and quantitative answers. Examples of primary research are questionnaires,. surveys, focus groups and one ot one interviews. This is reliable because the use of open and closed questions gives you a platform that you can gather information from about particular audiences.
Focus groups are also as useful because the people can give feedback before any moeny is actually committed to making the the film, tv program etc.
Secondary
This is information that has already been gathered by other people and organisations and someone else is using it. For example looking in books, photo librairies journals. Secondary research is used for market research too. An example of a secondary research source is BARB which is the Broadcasters Auidence Research Board. Media companies use these figures to analyse the audience so that they can produce advertising that fits in with the same demographic groups as the products you are targeting.
This show us the top 10 most watched programmes on 4 music, on thr week beginning 22nd January. On the right hand side it show us how many people watched this in '000's'. This is how some secondary research is conducted.
Marketing
Market research is where media producers undertake detailed market research into their target market and often commission other companies to undertake research on their behalf. They look at what other competition is out there in the market and what the products are like, Marketing research gives a more detailed and clear understanding of oconsumers' needs. It helps to discover the views on products, prices and packaging.
Audience
Effective and succesful media products have to target the right type of audience, and communicate with them in an effective way. The competition for the share of audiences the media gets becomes tougher and more intense. Its important that you know what makes your audiences tick.
Production
If the audience research goes well and the market analysis is favourable, a media company might decide to launch a new product into that market. The research and market inof is used to create this new product and hopefully reach out to the audience it is aimed at.
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